June 07, 2019
Marketing / Media
Mark Devis
social media marketing

01. The Challenge & Solution

O Challenge: Tread UPVC, a new company specializing in premium UPVC windows and doors, faced the challenge of establishing a strong brand presence and driving sales in a competitive market. With limited brand awareness and a constrained marketing budget, the company needed an effective social media strategy to enhance visibility, build trust, and attract customers.

Solution: To overcome these challenges, Tread UPVC partnered with a social media marketing agency to create a robust branding and marketing plan. The solution involved:

  • Crafting a cohesive brand identity with a clear message and consistent visual style.
  • Producing engaging content tailored to the target audience.
  • Using data-driven techniques to optimize advertising spend and accurately target potential customers.
  • Leveraging multiple social media platforms, including Facebook, Instagram, and LinkedIn, to maximize reach and engagement.
social media marketing
social media marketing

02. Working Process

Step 1: Brand Identity Development The initial step was to refine Tread UPVC’s brand identity. This included designing a unique logo, selecting a color scheme, and crafting a compelling brand message that emphasized the durability, energy efficiency, and aesthetic appeal of their UPVC products.

Step 2: Content Creation and Scheduling A content calendar was created to ensure consistent posting. Content types included:

  • Educational posts about the benefits of UPVC products.
  • High-quality images and videos showcasing Tread UPVC installations.
  • Customer testimonials and success stories.
  • Interactive content such as polls and Q&A sessions.

Step 3: Targeted Advertising Targeted ad campaigns were launched on Facebook and Instagram, focusing on:

  • Geographic targeting to reach local homeowners and businesses.
  • Demographic targeting to reach decision-makers aged 25-55.
  • Interest-based targeting to connect with individuals interested in home improvement and eco-friendly products.

Step 4: Engagement and Community Building Efforts were made to engage with followers through timely responses to comments and messages, and participation in relevant online discussions and groups. This helped build a community around the Tread UPVC brand.

03. Perfect Result

After six months of strategic social media efforts, Tread UPVC achieved impressive results:

  • Increased Brand Awareness: Social media followers increased by 300%, with high engagement rates across all platforms.
  • Lead Generation: The targeted ad campaigns resulted in a 200% increase in inquiries and leads.
  • Sales Growth: Conversion rates improved, leading to a 150% increase in sales compared to the previous six months.
  • Customer Trust: Positive customer reviews and testimonials enhanced the brand’s credibility, attracting more customers.

03.Client Review

“Working with the social media marketing team transformed our business. They understood our vision and turned it into a strong online presence. The increase in inquiries and sales exceeded our expectations, and the customer engagement has been fantastic. We are extremely satisfied with the results and look forward to continuing our partnership to build on this success.”
— Mark Davis, CEO of Tread UPVC